Make a non-smart TV. Make a TV that has just all the great hardware and picture quality and physical inputs, but does not have the stream or smart TV apps. Majority of people have streaming boxes (ie: roku, apple TV, firestick), cable top box that can also do streaming or is connected to a computer device. The apps on a smart TV are not updated often enough or supported through the life of the TV that it creates frustration for the consumer. Charge less for the lack of smart capabilities and lack of hardware need for the smart functions.
Otherwise make a UI function that hides and disables the smart TV apps so it simplify user selection on screen when choosing their own stream devices.